At the recent PICA awards, Taste won six awards and one highly commended. The haul included:
• Customer magazine of the year (for the third year running)
• Customer editor of the year for Sumien Brink
• Best online solution (across all three publishing sectors – for the second year running)
• Best cover, customer magazines
• Overall magazine design of the year – customer magazines
• Best tie in with integrated marketing objectives
• The highly commended was given for Layout of the year for Boxing Clever.
But it was not only at the PICAs that Taste got recognised for excellence, they were given an award at the 2011 Bookmarks Awards as well. “With a gazillion websites floating around the Internet, and thousands more popping up each day, the one thing that is going to get clicks and eyeballs on your website, and keep them coming back for more, is good content. It’s something we work really hard at on www.tastemag.co.za.” says account director Helena Gavera. “So we’re doubly proud of our bronze for Excellence in Content in the Craft category.”