Our Client Says:
'New Media Publishing has been our partner in Woolworths TASTE magazine for eight years. Their experience in producing consumer publications and their passion and dedication is evident in the consistent quality of Woolworths TASTE. For Woolworths, quality, innovation and modernity is of the utmost importance. With New Media as a partner, we have been able to ensure that Woolworths TASTE has remained at the forefront of food publications, bringing our customers and readers innovative trends, easy weekday family meals and something different for entertaining at home. For Woolworths, it is very important that we keep our readers informed, but ensure that we remain accessible. Our research endorses this approach – our customers and readers tell us that they keep every issue of TASTE so that they can refer back to the recipes.

In our continuing quest to be at the forefront of innovation, New Media helped us to launch the TASTE website earlier this year. The website complements the magazine, archives recipes and adds value by bringing subscribers everyday meal solutions and the latest foodie news and information. It has been a huge success and is growing quickly. New Media has won numerous awards for Woolworths TASTE, ranging from Best Editor to Best Consumer Publication. We are confident that the magazine will continue to grow in strength.'
- Glenda Philp, Woolworths Food, Home, Special Occasions and Good Business Journey Marketing Executive

Our Readers Say:
'I’m a 20-year-old aspiring chef and I recently discovered your site. What an incredible creation. At first glance, I thought it may turn out to be just another website that looks great but is revolting in terms of actual functionality. But this site seems to keep all of the promises it makes to the eye. I LOVE the online recipe book and its interactivity. The entire site is just a well-oiled machine. What clever people you are! Keep up the good work please!'
- Jocelyn Crankshaw

TASTE

TASTE magazine: Food for preparing, eating and sharing

Consumer-magazine look and feel
Inspirational but unintimidating food presentation
Distributed through all Woolworths stores, Exclusive Books, CNA, Engen Forecourts and to subscribers

PRODUCTS

TASTE magazine
TASTE website
TASTE e-newsletter


Follow:

STATS

TASTE magazine:
Frequency: Monthly
Circulation: 35,667 (Jan - Jun 2009)
Tastemag.co.za:
Unique browsers: 17,228
Page impressions: 127,763
Average time on site: 6 minutes 8 seconds
Newsletter subscribers: 10,836

AWARDS

MPASA Pica Awards 2011
Customer Magazine of the Year - 2011

MPASA Pica Awards 2011
Customer editor of the Year- Sumien Brink - 2011

MPASA Pica Awards 2011
Best Online Solution - 2011

MPASA Pica Awards 2011
Best Cover, customer magazines - 2011

MPASA Pica Awards 2011
Overall Magazine Design of the Year- custom - 2011

MPASA Pica Awards 2011
Best tie in with Intergrated Marketing Objectives - 2011

MPASA Pica Awards 2011
Highly commended for Layout of the Year for Boxing Clever - 2011

Bookmarks 2011
Bronze in the Editorial category - 2011

Bookmarks 2010
Silver: New Website Launch - 2010

2010 Pearl Awards
Bronze for Design: Best Cover, Less than 50,000 - 2010

MPASA Pica Awards
Customer Magazine of the Year - 2010